Founded in 1999, Hui Jia Xiang is a restaurant chain specialising in Hunan-style cuisine. It has established a reputation as a trailblazer in the world of Hunan cuisine.
The group operates three major brands: "Huijiaxiang", "Fendaren" and "Mufurong". Both "Huijiaxiang" and "Fendaren" have already expanded into Hong Kong, opening multiple branches across the city. These restaurants bring premium Hunan dishes and authentic Hunan-style rice noodles to a wide range of diners, sharing the rich flavours and cultural heritage of Hunan.
Today, Hui Jia Xiang manages more than 50 directly-operated restaurants across the Chinese Mainland and overseas, with locations in Guangdong, Hunan, Hubei, Hong Kong, Australia, and beyond.
With over 25 years of expertise in restaurant management, supported by a comprehensive logistics system and a strong team of industry professionals, Hui Jia Xiang is well positioned for rapid market expansion. In Hong Kong, its investment arm — Fooshion Hunan Global International Holdings Company Limited — carries the vision of delivering high-quality, healthy, and authentic Hunan cuisine, while preserving and promoting the unique culture of Hunan.
