Southeast Asia's leading womenswear brand opens Hong Kong flagship store amid continuous growth of local market

Southeast Asia leading womenswear brand, Love, Bonito, officially opened its Hong Kong flagship store today (22 July 2022), as part of its global expansion plan to capitalise on its growth momentum and develop a stronger presence in the city.

The new flagship store is located in the heart of Central and measures over 2,000 square feet, offering Asian-centric fit and functional, yet trendy, women's clothing. Since the brand's debut in Hong Kong with a pop-up store in 2019, followed by its localised website launched in 2021, Love, Bonito has continued to grow its local customer base, according to the company's Regional Director of Hong Kong and Taiwan, Ms Christina Wang.

Ms Wang said, "We have seen tremendous double-digit growth in Hong Kong through our online channels and successful string of pop-ups. Our range is popular amongst local ladies who are financially independent, assertive, and career-focused. With the popular demand for Love, Bonito we are excited to finally have a physical footprint in the city."

She added, "Hong Kong as an international city is one of our key target markets. Aside from supporting omni-channel sales, expansion, marketing and retail operations in the city, the team is also looking to explore more experiential hub opportunities with the aim of developing a stronger direct-to-consumer omni-channel presence."

Associate Director-General of Investment Promotion Mr Charles Ng, welcomed the opening of Love, Bonito's flagship store in Hong Kong. He said, "Love, Bonito has steadily grown in the Hong Kong market through creative use of pop-ups and online, and is now expanding their presence with the flagship store. Hong Kong is a great place for brands to reach out to both consumers and potential investors alike."

About Love, Bonito

Designing for the key moments and milestones of a woman's life, Love, Bonito's comprehensive assortment features stylish and comfortable pieces for the modern Asian woman at home, work and play. Love, Bonito is a leading, vertically integrated, omni-channel womenswear brand in Southeast Asia today. It is committed to relationship building and nurturance, imbuing soul into innovation with thoughtful design and dedicated community outreach. For more information, please visit

About Invest Hong Kong

Invest Hong Kong is the department of the Hong Kong Special Administrative Region Government responsible for attracting foreign direct investment and supporting overseas and Mainland businesses to set up or expand in Hong Kong. It provides free advice and customised services for overseas and Mainland companies. For more information, please visit

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