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Malaysian historic premium pewter craft brand upgrades Hong Kong presence with new retail store

21.10.2025
Shop Photo
Royal Selangor's new store in International Finance Centre

Invest Hong Kong (InvestHK) announced today (21 October 2025) that Malaysian historic premium pewter craft brand, Royal Selangor, has opened its new store in Hong Kong at a premium shopping mall in Central District. This strategic move underscores the brand's commitment to strengthening its presence in one of Asia's most vibrant luxury retail markets.

Associate Director-General of Investment Promotion at InvestHK, Mr Arnold Lau, welcomed the expansion of Royal Selangor in Hong Kong. He said: "Royal Selangor has a long history in Hong Kong. The opening of the new store in the IFC not only demonstrates the brand's long-term commitment to the Hong Kong market, but also underscores the city’s unique position as a hub for luxury goods in Asia. We wish Royal Selangor continued success in Hong Kong and beyond."

Hong Kong's unique position as a global hub and gateway to Chinese Mainland played a pivotal role in Royal Selangor's decision to expand its operations in the city. Its Executive Director, Mr Chen Tien Yue, said: "Hong Kong offers access to international consumers, strong tourism, and a thriving luxury sector. The city’s unique east-meets-west culture aligns perfectly with our brand identity, allowing us to showcase our craftsmanship and connect with both collectors and new generations of customers."

He added: “Royal Selangor has a long history serving high-end customers in Hong Kong, both corporates and high net worth individuals. This expansion to International Finance Centre marks a major upgrade to our Hong Kong presence in a way to better serve two generations of customers we have built here, but also strengthens our brand positioning.” 

The Hong Kong office of Royal Selangor plays a key role in managing and supporting the brand's presence in the market. It oversees retail operations, marketing, wholesale distribution and customer engagement, ensuring strong positioning in premium retail locations. Additionally, the office serves as a strategic base for connecting with the broader Asia region, driving business growth and expanding Royal Selangor's reach to new customer segments. 

Founded in 1885, Royal Selangor boasts a heritage of over 140 years in pewter design and craftsmanship. The company has a rich portfolio of over 1,000 designs, and collaborates extensively with highly celebrated artists. From iconic pewter tankards and teapots to contemporary lifestyle collections, including wine accessories, mobile phone amplifiers and pop culture collectibles, the brand has continually evolved while staying true to its roots. 

For more information about Royal Selangor, please visit www.royalselangor.com/hk.

For a copy of the photos, please visit: https://www.flickr.com/photos/investhk/albums/72177720329789411/.

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