Americanas opens new sourcing office in Hong Kong

Brazil‘s e-commerce and retail giant, Americanas, announced today (25 February 2022) that it has opened a sourcing office in Hong Kong, leveraging the city’s status as an international trade centre to accelerate its foreign trade operation in the region, particularly for imports from the Mainland.

Americanas has more than 50 million imported items in various categories and exclusive brands, such as toys, household items, electronics, among others available at its physical shops and online platform. The opening of its sourcing office in Hong Kong is to facilitate its fast growing cross border buying operation in the region, according to the Director of its Hong Kong office, Mr Sergio Alcure.

Mr Alcure, said, "Americanas plans to accelerate its foreign trade front, with a focus on innovation and on expanding the assortment of its own brands, its profitability and competitiveness. In Hong Kong, the company's international logistics intelligence is composed of a team of local executives focused on intensifying the negotiation, prospecting and quality control of products, suppliers and sellers, in addition to supporting Americanas' cross border operation."

He added, “We want to connect international sellers to customers in Brazil through our online platform. With the local team in Hong Kong, we plan to increase the number of sellers and offer an increasingly broader international assortment at more competitive price.”

Associate Director-General of Investment Promotion, Mr Charles Ng, said, “Hong Kong is not only an international trading centre, but also a free trade port with close links to the Mainland and the rest of Asia. It is the ideal place for Americanas to set up its sourcing office in the region. We wish it every success in Hong Kong and beyond.”

About Americanas

Founded in 1929, Americanas has more than 49 million active customers in Brazil, with a traffic of 4.6 billion visits per year in the company's apps, stores and websites, and an assortment of 110 million items in its portfolio – among them, there are more than 26 exclusive brands in various segments, such as toys, household items, electronics, and others. For more information, please visit

About Invest Hong Kong

Invest Hong Kong is the department of the Hong Kong Special Administrative Region Government responsible for attracting foreign direct investment and supporting overseas and Mainland businesses to set up or expand in Hong Kong. It provides free advice and customised services for overseas and Mainland companies. For more information, please visit

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