Hailed as the most anticipated Chinese AAA game of 2026, Phantom Blade Zero has attracted keen attention from players worldwide. The martial-arts action title blends Eastern wuxia elements with dark fantasy aesthetics to form its distinctive "Kungfupunk" style. Phantom Blade Zero's art centre is also based in Hong Kong, with the art team bringing together creative talent from across Greater China. Several veteran Hong Kong film martial-arts choreographers took part in the game's action production, and as a result, the high-speed combat and action design within the game are rich with the flavour of Hong Kong's martial-arts cinema. The game opened for global pre-order starting yesterday (August 12). In its latest trailer, S-GAME announced that renowned Hong Kong kung fu film star and director Donnie Yen has served as the Creative Consultant of Phantom Blade Zero since 2023, and personally performed both the motion captures and facial captures for a major in-game character, "Mó Yuan". The game is scheduled to launch worldwide simultaneously on Steam, Epic Games Store, and PlayStation on October 29 this year.
Associate Director-General of Investment Promotion Mr Arnold Lau said, "China is not only a vast IP consumer market, but has also become a globally recognised base for creative exports. As a hub connecting the world, Hong Kong, with its mature professional services, bilingual talent, media networks and a robust intellectual property protection regime, will provide crucial support for S-GAME's overseas distribution and IP internationalisation. Meanwhile, Phantom Blade Zero has drawn on Hong Kong's rich pool of international film talent and resources, fusing the martial-arts aesthetics of classic Hong Kong cinema into a next-generation video game, achieving cross-border and cross-media cultural inheritance. We look forward to enterprises leveraging Hong Kong as a base for global promotion so that outstanding works can extend their influence far and wide."
The Marketing Director of S-GAME, Mr Julius Li, said, "Hong Kong is the natural choice for S-GAME's journey into international markets. Hong Kong is not only a top-tier global financial and business centre, but also a storied hub for international film and publishing - an inspiration for Phantom Blade Zero and a strategic vantage point for taking 'Kungfupunk' game culture global. The talent, legal and business environment, media influence and urban culture here all meet our global distribution needs and align closely with the creative roots of Phantom Blade Zero. The newly established Hong Kong office will support us in advancing international business liaisons, international advertising, IP licensing, as well as the possible future production and distribution of film and television spin-offs, bringing this work rooted in the East onto the world stage."
S-GAME was founded by Mr Liang Qiwei (Soulframe) in 2011, with original IPs including the Rainblood series and the Phantom Blade series of mobile games. Phantom Blade Zero, the title being launched, drew an enthusiastic response at a large-scale offline trial event held in Beijing in July 2025, capturing the attention of players at home and abroad, with cumulative views surpassing 100 million and livestream viewership exceeding 20 million.
For more information about Phantom Blade Zero, please visit pbz.s-game.cn.
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