The Hong Kong Retail Management Association is launching the second edition of the “Hong Kong Shopping Festival” from July to August 2024. With the overarching theme "Enjoy Hong Kong Privileges ‧ Courtesy", the programme aims to provide residents and tourists with shopping privileges and courteous service, offering customers with pleasant shopping experience and supporting Hong Kong to live up its reputation as a hospitable city and “Experiential Shopping Paradise”.
The event is divided into four different themes, with a promotional period of two weeks for each theme, covering various categories in the retail industry and aiming to attract Hong Kong residents and tourists to immerse themselves in the shopping atmosphere. With different shopping offers, the event aims to provide good deals and courteous services to enhance the shopping experience for consumers.
