Paradox HK Limited
Basic Information
A force of versatility, Paradox is an interdisciplinary firm that integrates creativity, design, and critical thinking to deliver fresh solutions for our clients. Based in the heart of Singapore, the district of Ann Siang Hill has been our home for more than a decade. We extended our services to Hong Kong in 2010 and to Malaysia in 2022.
Why work with us
We are a boutique creative agency—a dedicated team with a singular approach to fulfilling brand and campaign objectives. Committed to pushing creative boundaries and innovating engagement methods, we constantly evolve to help brands connect meaningfully with their audiences. A mix of dynamic personalities united by a fiery passion for design, we are Paradox.
PARADOX has been a formal partner of the HKSTP Marketplace programme (GsMART) and the Cyberport Professional Services Network (CPN) since 2020.
Brochure
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Projects or Case Studies
Created to Explore - A regional campaign for the launch of Canon EOS R8 MarkII
【 Created To Explore w/ EOS R8 Mark II】 In the chaos of modern life, it’s easy to lose sight of small moments of beauty. Slow down and romanticise your life with the new EOS R8 Mark II. There is beauty in the everyday that most of us overlooked. Canon Asia called for a creative campaign introducing the EOS R8 Mark II across APAC. The work needed to put the camera and its visual possibilities at the centre of the story. A camera launch is strongest when the production demonstrates the feeling of making images, rather than listing specifications alone. 全新 EOS R8 Mark II 採用更簡潔而現代的外型設計，內置機身 5 軸防震提供最高達 7.5 級防震效果⚡配合僅重 546g 輕巧機身設計及先進 AI 自動對焦系統，即使長時間手持拍攝亦可輕易捕捉香港每個角落的動人瞬間✨
Fubon Bank - Ambassador Banking
For Fubon Bank Ambassador Banking, we crafted a premium creative strategy designed to elevate their Ultra-High-Net-Worth (UHNW) services and capture a stronger share of the wealth management market. Centered around a sophisticated new visual and a compelling Slogan, the campaign introduces a poetic yet highly strategic narrative built on the duality of night and day. By seamlessly blending the concepts of time and opportunity, the creative execution visualizes Fubon’s 24/7 round-the-clock solutions. Day and night serve as a powerful metaphor for the market never sleeping, illustrating that wealth creation requires constant vigilance. The narrative positions Fubon Bank as the ultimate financial custodian, empowering elite clients to seamlessly capture "magic moments"—the precise, fleeting windows of peak investment opportunity. Whether under the sun or the stars, Ambassador Banking ensures that UHNW individuals never miss a beat, transforming timely insights into lasting legacies.
Canon - EOS R5 Mark II, EOS R1
Imagine bigger things with the all-new Canon EOS R5 Mark II. The EOS R5 Mark II is packed with incredible features including Register people priority, 8K 60p RAW and many more! Let us reignite your big imagination to greater heights than ever before.
Bodley Academy - be part of a generation shaping the future.
Bodley Academy, drawing inspiration for its name from the Bodleian Library at Oxford University, is dedicated to fostering a global perspective through an interdisciplinary curriculum designed to cultivate intellectual curiosity and critical thinking skills.
Time Auction - 做好義工。Swire Trust Go-Givers。Heartfelt Stories
「呢種嘅滿足感，商業世界好難俾到你！」 做義工有好多種，但你有無諗過可以「捐贈」自己一技之長去支援NGOs，令到佢哋可以直接幫到更多受眾？由翻譯、影相至Marketing，人人有技能，有心就幫到手！發揮自己所長之外，得到嘅滿足感同經歷，只有你自己先收獲到 ❤️ 一齊聽下3位技能義工兼Swire Trust Go-Givers 2022/2023分享佢哋嘅故事 💛 同埋3間得到技能義工幫助嘅NGO嘅感受 ✨ “It’s challenging to find this kind of fulfillment in the business world.” Ever thought about 'donating' your skills to support NGOs? Whether it's translating, photography, or marketing, everyone has a skill, and your heart is all you need to lend a helping hand! ❤️ Check out the stories of three skilled volunteers, who are also Swire Trust Go-Givers for 2022/2023, and hear how they've made a difference for three NGOs! ✨
Time Auction - 做Show，不如做好義工！
Time Auction is a charity that advocates volunteerism. We encourage volunteering with inspiring experiences, while connecting skilled-volunteers with NGOs.
Canon EOS Lenses. Discover the World Differently
Let the "Architect" take you on a journey to explore different worlds based on the various lens genre from the expansive range of over 90 RF, EF, EF-S, EF-M, and Cine Lenses.
CASA BUGATTI. Brand Adaptation for Greater China
The centennial as a milestone for the Bugatti family and for the Group, who have roots in the past, are living in the present and are projected into the future!
謝瑞麟集團年報. TSL Annual Report - AN EVER RESONATING HEART
The TSL Group will reinforce the core positioning of Trendsetting designs and state-of-the-art Craftsmanship through product mix refinement. Client demonstrates persistent commitment and make every endeavour to achieve excellence while keep on reflecting, improving and innovating to always reach new heights.
Robot Playground Media. Official Website Revamp
Robot Playground Media is an award-winning animation and VFX studio based in Singapore. We are a collaborative team of artists, animators, producers and storytellers dedicated to creating Asian-inspired animated stories for all ages, across all platforms, and to entertain a global audiences.
HKTB 香港遊記. Journey with Hong Kong Tourism Board Calendar
Hong Kong Tourism Board Calendar 2020 is designed to show the beauty and richness of Hong Kong and at the same time, bringing out the city’s distinctiveness through unveiling hidden or unexpected scenes with a local perspective. Apart from its aesthetic function as a desktop calendar, it can also be a carrier of interesting information that only experienced locals know and love.
FWD 富衛保險. MaxFocus Signature - 2020
Along with the rapid growth of the FWD group in Asia Pacific countries, these animated video to explain one of the best selling insurance plan Max Focus, FOUR years in a row, and it became one of the great selling tools to explain the USP of this pioneered product in the markets.
Standard Chartered Singapore Marathon - Ours To Run
To unite and give tribute to the community of runners, we developed the concept of “Ours To Run” to deepen the bond. Adopting a bold styling and typography that resonate with the younger audiences, the event drew tens of thousands of athletes from 127 countries, pursuing their passion for running as one.
Bata x Coke. The Real Thing
We were entrusted by Bata Heritage to help brand their collaboration with the world’s second famous drink, right before beloved water, Coca-Cola. This unique union gave birth to a collection of limited edition Bata sneakers imprinted with one of the most iconic logos known to man.
Canon Asia. 'Born To Rule'
A crucial product launch in the most unprecedented times, the latest EOS R5 & R6, are arguably Canon's most exciting mirrorless full-frame cameras with features that will rewrite the benchmark of mirrorless photography.
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