Founded in 2017, SO FUN3 specialises in authentic Hunan-style handmade rice noodles. The brand is committed to its core principle of "freshly ground, freshly steamed, and handmade." All noodles are crafted entirely by hand from raw materials, made to order, and discarded after three hours to guarantee optimal freshness, bringing fresh and healthy dining experiences to diners.
SO FUN3 employs an open kitchen format, transparently showcasing the entire production process—from stone-grinding and steaming each grain of rice to drying, cutting, and serving the noodles. This fully transparent production process enables consumers to dine with assurance while experiencing the dedication and warmth infused in each bowl of noodles.
As an inheritor of Hunan's intangible cultural heritage of handmade rice noodles, SO FUN3 shoulders the profound nostalgia of Hunan and the authentic flavour of Changsha and treats the world with meticulously crafted rice noodles. With over 100 restaurants in Chinese Mainland, the brand embarked on its international expansion in 2024, opening its first overseas restaurant in Singapore. SO FUN3 introduced its authentic handmade rice noodles and traditional Changsha snacks to Hong Kong in 2025, inviting more food enthusiasts to savour its meticulously crafted Hunan delicacies.
