Shan Shan Liquor Group Limited is the first wine merchant in Hong Kong that imports Miao’s rice wine from Guizhou, Mainland China. The founder, Li Shiyan, was born in Guizhou and has a deep understanding and persistence in Guizhou’s traditional culture and fine wines. Guizhou rice wine has the characteristics of pure and aromatic taste and its alcohol content is between 12 to 14 percent. Compared with Moutai, it is more popular among young people. Exquisite cuisine and social drinking have become increasingly popular among young Hong Kong consumers and they are more willing to try new products and consume exquisite cuisine during social occasions. As a new Chinese alcohol product entering the Hong Kong market, the company believes that Guizhou’s rice wine will gradually be welcomed in Hong Kong and the market will continue to expand, which will bring massive potential for the development of Shan Shan Liquor.
