Founded in 2022, chocoZAP is a Japan-based gym chain dedicated to making fitness “easy, convenient, and fun.” Designed to cater to beginners while appealing to users of all levels, the brand has expanded rapidly, reaching over 1,700 locations globally by 2024. Key differentiators include around-the-clock operation, unlimited facility access, transparent monthly pricing, and a no-change-of-clothes policy—reducing barriers for casual exercisers.
Recognising a market opportunity, chocoZAP positioned itself as Hong Kong’s most accessible and affordable 24-hour gym. Since entering the market in 2023, the brand has expanded to five strategic locations—To Kwa Wan, Shau Kei Wan, Sham Shui Po, Kwai Fong, and Jordan. Beyond standard gym equipment, chocoZAP enhances member experience with supplementary wellness services, including self-aesthetics and massage chairs.
With plans to continue its Hong Kong expansion through 2025, chocoZAP remains committed to opening additional locations while closely monitoring user preferences and market trends. This growth strategy aligns with the brand’s mission to democratise fitness, making workout facilities available to a broader community.
