Ningji Hong Kong Holding Limited, a catering group that combines tea brand development, digital management, marketing, and business expansion.
Founded in 2021, Ningji owns over 2,000 stores across central, eastern, southern, and northwest China. In July 2021, it completed a Series A fundraising, followed by a Series A+ funding round in January 2022.
The tea chain specialises in handcrafted lemon and fruit tea drinks and positions itself with an innovative and engaging brand strategy that appeals to consumers of all ages. By sourcing high-quality ingredients and exploring new and unique flavours, Ningji aims to become a leading player in the market for fruit-based tea drinks.
