The business-to-developers (B2D) market is fuelling the next trillion dollar software wave. Despite numerous success stories, the market still remained untapped with huge potential and opportunities. One of the biggest marketing problems is that developer audiences engage in highly fragmented and private communities instead of typical social media channels.
Krunch is a social marketing tool for developers. Krunch aggregates, tracks and analyses B2D social marketing engagements, it uses highly scalable technologies to process and analyse big data, providing insights for marketers to facilitate planning and strategising. Krunch is a highly extensible and scalable platform with a flexible set of application programming interfaces (APIs) for developers to integrate and extract data into their workflows and system.
