Hybrid Theory is a global digital services company that helps brands spanning a wide range of industries to better understand their customers and solve real marketing challenges. Founded in the UK in 2011, the company has expanded to Asia Pacific in 2017 with presence in Singapore, Hong Kong, Australia and Korea.
With a rich behavioural data set at global scale, Hybrid Theory turns over 25 billion browse, search and share events into actionable data. The data are used to work with clients on a variety of cases such as profiling audience, increasing brand awareness, driving sales and improving return on investment (ROI).
Hong Kong is a key location for Hybrid Theory and the company is looking to increase its presence in the city to better serve local clients and regional brands based there.
