Founded in Shenzhen in 2003, Muwu BBQ upholds the business philosophy of “making the most delicious barbecue”. The brand is now developed into a nationally recognised direct chain brand by authoritative media and major platforms, with expansion to 20 cities in Mainland China, and has over 400 direct-operated stores. In 2024, it officially expanded to Hong Kong and opened two restaurants in Mong Kok and Shek Tong Tsui.
Muwu BBQ adopts the development strategy of putting more emphasis on systematic and far-reaching aspects. Currently, the Muwu BBQ’s core management modules, including the chain operation management system, human resources system, brand marketing, and information technology big data analysis system, have gradually matured after several years. The industry ecosystem is gradually taking shape. Muwu BBQ is affiliated with Zhengjun Catering, which has created six major brands: “Zhengxin Food Supply Chain”, “Muwu BBQ TO GO”, “Muwu Barbecue Craft Brewery”, “Muwu Barbecue E-commerce Platform”, “Under the Roof Media”, and “Zhengxin Information Technology”.
