Dedicated to brand experience through contemporary art and design, Good People Basically (GPB) was founded by multiple Cannes Lions-winning designer, Alvin Lim. GPB has established a diverse creative portfolio of art toys, brand designs, digital art installations, luxury products, non-fungible tokens (NFTs), and a whole range of other “New” things. Each project is centred on their clients’ customers, seamlessly expressing their brand while creating an abstract sensation of belonging. The company is headquartered in Hong Kong with subsidiaries in Shanghai and Singapore.
