Invest Hong Kong (InvestHK) warmly welcomes the arrival of Benjamin Barker - a Singaporean lifestyle brand with Australian origins - as it opens its first store in Hong Kong on 4 September, marking a significant milestone in Benjamin Barker’s expansion strategy into the Greater China market and underscoring Hong Kong’s position as a premier destination for international brands.
Associate Director-General of Investment Promotion at InvestHK Mr Arnold Lau said, “Hong Kong’s strategic location at the heart of Asia, combined with its proximity to the Mainland, makes it an ideal starting point for brands looking to enter the Greater China market. The city’s diverse and sophisticated customer base also provides an unparalleled platform for international brands to connect with both local and global consumers. We wish it every success in Hong Kong and beyond.”
Founder and CEO of Benjamin Barker said, Mr Nelson Yap, said, “Opening our first store in Hong Kong is a momentous occasion for Benjamin Barker. Hong Kong is a city that embraces innovation and style, and we are excited to bring our unique brand of menswear to the discerning consumers here. This store represents our commitment to expanding our footprint in Asia and delivering exceptional quality and design to our customers.”
He added, “The entry into Hong Kong represents more than just a physical expansion. It is a deliberate step into one of Asia’s most fashion-forward markets, where global perspectives meet local style sensibilities. Hong Kong’s vibrant culture and cosmopolitan energy make it the ideal market for us to grow and engage meaningfully.”
Founded in 2009, Benjamin Barker has grown into a multi-award-winning brand with a strong international presence across Australia, Singapore, Malaysia, Cambodia, the Philippines, and Vietnam. The new store in Hong Kong is located in a large department store in Causeway Bay, offering a range of products, from international designer fashion labels, beauty products to exquisite home goods.
For more information about Benjamin Barker, please visit www.benjaminbarker.co.
For a copy of the photos, please visit: https://www.flickr.com/photos/investhk/albums/72177720328877580.
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