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Renowned Mainland high-end cosmetics brand opens first store in Hong Kong marking new chapter to go global

20.10.2025
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Chairman and Founder of Maogeping, Mr Mao Geping (left), attends the opening ceremony of the brand’s first store in Tsim Sha Tsui

Invest Hong Kong (InvestHK) announced today (20 October 2025) that Mao Geping Cosmetics Co Ltd, a renowned Mainland high-end cosmetics brand, has officially opened its first store in Tsim Sha Tsui, marking an important step in its global expansion, leveraging Hong Kong's diverse cultural background and sophisticated consumer market to expand its overseas business.

Associate Director-General of Investment Promotion at InvestHK Mr Arnold Lau congratulated  the establishment of Maogeping in Hong Kong. He said, “We are delighted to welcome Maogeping to Hong Kong, adding vitality to the city's retail and beauty industries. Hong Kong's vibrant business environment and international perspective provide an excellent platform for Mainland brands to 'go global'. We wish Maogeping every success in Hong Kong and beyond.” 

Chairman and Founder of the eponymous brand Maogeping, Mr Mao Geping, expressed his delight at the brand's debut in Hong Kong after its Hong Kong IPO last year. He said, “Opening our first store in Hong Kong is a crucial step in the internationalisation of the brand. As a world-class business and cultural hub, Hong Kong offers a unique platform for international brands to interact with diverse markets and audiences. Hong Kong's open environment, robust legal and financial systems, and government support for innovation and creative industries create ideal conditions for our overseas business development."

He added, “We see Hong Kong as an important market to understand global consumers' expectations for art and quality, allowing the brand to grow with a broader perspective. The Hong Kong store will serve as a retail outlet as well as a hub for product development, brand promotion, and professional makeup academy. Leveraging the city's global market connections and diverse talent resources, we will further strengthen the brand's business and service in the Asian market.”

Founded in 2000 by renowned makeup artist Mr Mao Geping, Mao Geping Cosmetics Co Ltd. is a high-end cosmetic brand that combines oriental cultural spirit with contemporary aesthetics. The brand has established over 400 counters in more than 120 cities across Chinese Mainland, dedicated to promoting professional art of beauty. It has also collaborated with the Forbidden City Cultural and Creative Industries to launch the Forbidden City series of cosmetic products and provided makeup for the opening and closing ceremonies of major international events such as the Beijing Olympics, and provided official makeup services for the Chinese national team in the Paris Olympics.

For more information about Maogeping, please visit www.maogeping.com.

For a copy of the photos, please visit: www.flickr.com/photos/investhk/albums/72177720329778652.


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