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Mainland renowned restaurant group Haiguihai’s South Beauty opens Shangdong specialty restaurant in Hong Kong

13.09.2024
South Beauty HK Team
Chief Executive Officer of South Beauty, Haiguihai Group, Mr LIU Jianzhong (fourth from left, second roll) and staff

Invest Hong Kong (InvestHK) announced today (13 September 2024) that Mainland restaurant group, Haiguihai Group’s brand South Beauty, has opened its first top-quality Shandong restaurant, Xing·South Beauty, in Central.

Associate Director-General of Investment Promotion, Dr Jimmy Chiang, said, “Hong Kong is the culinary hub in Asia with a good mix of local and international cuisines catering to a wide range customer demands. Xing·South Beauty adds a fabulous choice to Hong Kong’s diverse food and beverage landscape, and the city will also provide a global platform for the brand to reach out to the world. We wish it every success and beyond.”

The Xing·South Beauty restaurant spans over 16,000 square feet and features 13 private dining rooms with traditional Chinese opera themes. It offers top-quality Shandong cuisines as well as Chinese opera performances, providing a unique fine-dining experience.

Chief Executive Officer of South Beauty, Haiguihai Group, Mr Liu Jianzhong, said that the group’s decision to enter the Hong Kong market is driven by the substantial demand for fine dining among local customers. “Hong Kong is a renowned metropolitan city with affluent discerning consumers, entrepreneurs and top talent who are willing to pay for the finest culinary experience. This is the right market with the right target customers.”

Mr Liu added, “In addition to Xing·South Beauty, the group is planning to introduce more brands to Hong Kong over the next three to five years. We also plan to expand into overseas markets, including Singapore and Japan, after establishing our brands in Hong Kong.”

To get a copy of the photos, please visit www.flickr.com/photos/investhk/albums/72177720320288192.

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