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Japan-listed pre-owned luxury goods company opens second shop in Hong Kong

Valuence International Limited, the Hong Kong subsidiary which acts as the international headquarters of the Japan-listed pre-owned luxury goods company Valuence Holdings Inc., announced today (17 December 2020) that it has opened its second shop NANBOYA Central in Hong Kong. The company believes that the new shop will further propel the company's international growth.

Valuence group first landed in Hong Kong in 2015 by launching its B2B diamond auction business, eyeing on the jewellery trade community. This strategy has been tremendously successful given Hong Kong’s status as an international jewellery trading hub, with a large number of international participants during jewellery show period. 

Having achieved successes in Hong Kong, the company brought its luxury goods purchase business NANBOYA to Hong Kong in July 2019 by opening their first shop in Tsim Sha Tsui. NANBOYA purchases from customers not only branded goods, such as watches, bags and accessories, but also jewellery, precious metals, and stones. The new outlet in Central is opened to accommodate continuous growth in demand for its quality purchase services, according to the Managing Director of Valuence International Limited, Mr Susumu Muguruma.

Mr Muguruma said, “Our first shop in Hong Kong is very well received by local customers, and the products sold by them are also much more expensive and luxurious than we expected. Over 40% of our customers are either repeat customers or new customers referred by existing customers, and many of them work or live on the Hong Kong Island. We believe that our second shop in Central will make it more convenient for our customers on the Hong Kong Island side and help us further expand into the Hong Kong market.”

He added, “Our company name is a combination of the words ‘value’, ‘experience’ and ‘intelligence’. We would like to offer a new value and experience to our customers based on our knowledge and wisdom which have been cultivated for a long time. With such thoughts, we welcome our customers with the philosophy: To realize the world that each one of us can live our lives the way we are by ‘Value that change your life” being offered. Just like the first shop in Tsim Sha Tsui, the new shop in Central will provide customers a luxurious experience for selling luxury goods. Apart from the two shops in Hong Kong, we also plan to expand in the Southeast Asia and aim to increase the number of shops outside Japan to 30 by the end of 2025.”

Associate Director-General of Investment Promotion, Dr Jimmy Chiang, said, “We are happy to see the expansion of Valuence group in Hong Kong. This is a strong vote of confidence to the city as an international city and gateway to the Asian markets. Hong Kong is the ideal place for the company to showcase its sophisticated purchase service to the world. We wish its continuous success in Hong Kong and beyond.” 

About Valuence group

Established in December 2011, Valuence Holdings Inc is a Japan-headquartered company engaging in pre-owned luxury goods trading including pre-owned luxury goods, jewellery, antiques, and art objects. In March 2018, the company became listed on the Mothers section of the Tokyo Stock Exchange. For more information, please visit

About Invest Hong Kong

Invest Hong Kong is the department of the Hong Kong Special Administrative Region Government responsible for attracting foreign direct investment and supporting overseas and Mainland businesses to set up or expand in Hong Kong. It provides free advice and customised services for overseas and Mainland companies. For more information, please visit

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