Clean beauty refers to beauty products that do not contain ingredients harmful to human health, that are ethically sourced and sustainable. PURALITY is a new clean beauty brand specialised in resetting the skin by re-energizing skin microbiome. It has launched a range of essence lotions customizable with their boosters, to rebalance the skin. Committed in protecting the environment, PURALITY offers an alternative to the current way of consuming skin care, allying efficacy, safety, naturalness, and sustainability, according to the Founder and Chief Executive Director, Mr Nicolas de Klebnikoff.
He said, “We naturally decided Hong Kong would be our headquarters as the city is located in the heart of Asia and close to the Mainland. With our presence in Hong Kong, we have been already able to define the brand territory, design the products, run focus groups with three target audience groups, set up our IT infrastructure. We found the right people skills to set the brand and run its expansion.”
He added, “The Hong Kong office is responsible for marketing, sales, and distribution. In fact, we are already planning to launch on more online platforms this year and have a few selected flagship points of sales in Paris and Hong Kong.”
Associate Director-General of Investment Promotion, Dr Jimmy Chiang, said, “Hong Kong has sophisticated logistics and finance infrastructure. It is an ideal place for an online beauty brand, like PURALITY, to access millions of regional consumers, managed from a base in Hong Kong.”
About PURALITY
PURALITY is a French clean beauty brand, specialist in resetting the skin. With its patented clean biotechnology after two years of fundamental research in France, PURALITY acts on the skin microbiome with pre and probiotics: the skin is nourished, re-energised and reset. PURALITY is engaged in a sustainable development, formulas are made of a minimum 95% natural ingredients, packaging is 100% recyclable. It aims at contributing to a clean lifestyle to consume responsibly to preserve our health and environment. For more information, please visit
www.purality.com.
About Invest Hong Kong
Invest Hong Kong is the department of the Hong Kong Special Administrative Region Government responsible for attracting foreign direct investment and supporting overseas and Mainland businesses to set up or expand in Hong Kong. It provides free advice and customised services for overseas and Mainland companies. For more information, please visit www.investhk.gov.hk.
For photos, please visit: www.flickr.com/photos/investhk/albums/72157718974662233.
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