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Chongqing noodles brand establishes foothold in Hong Kong

07.05.2024
SJP 0956 Opening (1)

Invest Hong Kong (InvestHK) announced today (7 May 2024) that its Mainland client, Xiao Noodles Group Limited, has opened its first store in Whampoa, bringing authentic Sichuan and Chongqing cuisines to local customers. 

The Associate Director-General of Investment Promotion, Dr Jimmy Chiang, said “Hong Kong as the culinary capital of Asia attracted many food and beverage (F&B) companies from around the world to set up or expand in the city, offering a wide variety of cuisines for local customers. We are happy to see that Xiao Noodles also seizes the opportunities, joining the city’s vibrant F&B industry. We wish it every success in Hong Kong and beyond.”

Xiao Noodles has nearly 300 stores in the Mainland and has been well-received by the Mainland customers. The Project Leader of Xiao Noodles Group Limited, Mr Chris Peng, hopes to bring its unique Sichuan and Chongqing cuisines to Hong Kong via the new store, so that more people in Hong Kong can enjoy the xiao noodles even not in Chongqing.

Mr Peng said, “We noticed that more and more Hong Kong people are dining in the Mainland and there is a growing demand for Mainland F&B in the city. So we decided to set up our presence in the city to introduce our unique Sichuan and Chongqing cuisines to local people, such as our signature noodles and rice, snacks, drinks, desserts, etc.”

“We will not only gradually modify our dishes to introduce new dishes to suit the local lifestyle and taste, but also will bring more new Sichuan and Chongqing specialty dishes we introduced in the Mainland. We are now planning to open another store in Hong Kong, so that more local customers can taste our delicious food,” he added.

Established in 2014, Xiao Noodles opened its first store in Guangzhou and now has branches in Beijing, Shanghai, Guangzhou, Shenzhen and other Mainland cities. It is committed to providing customers with unique Sichuan and Chongqing cuisine.

To get a copy of the photos, please visit www.flickr.com/photos/investhk/albums/72177720316764898.

For more information about Xiao Noodles, please visit www.xiaonoodles.com

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