Associate Director-General of Investment Promotion at InvestHK, Ms Loretta Lee, said, “As an international city full of vitality and opportunities, Hong Kong is an excellent platform for Chinese Mainland companies looking to go global. Chagee's decision to establish its largest flagship store in Hong Kong is a testament to the city’s crucial role as a bridge connecting the Mainland and international markets. We look forward to continuing to support Chagee in its global expansion through Hong Kong.”
Since its establishment in Hong Kong in 2024, Chagee has experienced rapid growth and has become a favorite among Hong Kong consumers. The brand has successfully opened seven stores in Hong Kong (including six stores and one flagship store) and already identified various locations to open more than ten new stores here, accelerating its market presence in Hong Kong.
The General Manager of Hong Kong and Macau, Mr Rex Ho, said, "Over the past year, Chagee has achieved rapid growth in the Hong Kong market, reflecting consumers' pursuit of high-quality tea beverages and their belief to the brand's philosophy. We are optimistic about the growth potential of the Hong Kong market, and we believe that as a platform for international cultural exchange, Hong Kong can help Chagee better share tea culture with consumers from around the world. Therefore, we decided to establish our world's largest flagship store in Hong Kong and will continue to invest resources to promote the inheritance and innovation of tea culture."
The Hong Kong flagship store is located in the prime location of Lee Tung Street, Wan Chai, with a total floor area of over 11,000 square feet. With an innovative double-storey space design, it integrates retail, cultural experiential consumption, and social functions, transforming ancient tea art into a modern, experiential, and shareable lifestyle, fully responding to the modern consumer's demand for an immersive tea culture experience.
As of the end of June 2025, Chagee has over 7,000 stores worldwide, with locations in China, Malaysia, Singapore, Thailand, the United States, and other countries and regions.
For more information about Chagee, please visit chagee.com.hk/zh-hk.
To download photos, please visit: https://www.flickr.com/photos/investhk/albums/72177720329287568.
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