The Central flagship store blends LEEKAJA's hair expertise with AMONG's aesthetic vision, bringing a fresh K-Beauty experience that encompasses Korean scalp care, professional styling, fashion artistry, and lifestyle aesthetics in an immersive beauty space.
Associate Director-General of Investment Promotion of InvestHK Mr Arnold Lau said, "We warmly welcome Korean brand LEEKAJA to Hong Kong, injecting new energy into our lifestyle and beauty industry. Hong Kong's multicultural environment, international talent pool, and demand for premium lifestyle experiences make it an ideal platform for brands expanding into the Asia-Pacific market. We look forward to witnessing LEEKAJA's success in Hong Kong and across Asia."
The Chief Executive Officer of LEEKAJA, Ms Choi Yoobin, said, "The opening of our Hong Kong flagship store and regional headquarters marks a significant milestone in LEEKAJA's deepening presence across Asia. Hong Kong is Asia's trendsetting hub with advantages in talent and capital markets, making it the ideal base for promoting our next-generation K-Beauty concept. This flagship store is not just a premium salon but our strategic hub for expanding throughout the Asia-Pacific region with Hong Kong at its centre."
Ms Choi added, "Looking ahead, we will open more salons and a hair technology academy here to cultivate talent and set global-level service benchmarks. Our Hong Kong office is not merely a branch but a control tower for Asian operations, steering towards our ultimate goal of getting listed in Hong Kong by 2030."
Founded in 1972, LEEKAJA is Korea's leading high-end hair brand with a global footprint of 130 locations across Asia, the United States, and Europe. Known for its premium hair rituals, head spa services, and refined design identity, the brand continually redefines the global beauty experience through innovation, cross-sectoral collaboration, and cultural relevance. The brand's Hong Kong regional headquarters will oversee operations in Singapore, Vietnam, Cambodia, Indonesia, and other markets - managing performance, service standards, and global expansion strategies while leveraging Hong Kong's role as a key Asian hub.
For more information about LEEKAJA, please visit: www.leekaja.hk.
To download photos, please visit: www.flickr.com/photos/investhk/albums/72177720331299266.
Have an inquiry? Click here to contact us.
