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EdTech company Mandarin Matrix taps on Greater Bay Area rush

Mandarin Matrix Cover
EdTech company Mandarin Matrix taps on Greater Bay Area rush

Mandarin Matrix, a Hong Kong based company with offices in the UK and US collaborating with Invest Hong Kong (InvestHK), reported steady growth in turnover of its online Putonghua learning platform, as people speaking different languages want to master the language and seize opportunities arising from China’s Greater Bay Area development.

Mandarin Matrix’s CEO, David Tait said that the number of users registered with their online platform has grown to exceed 83,000 people including students and adults speaking different languages. He attributed the rapid growth to the Guangdong-Hong Kong-Macao Greater Bay Area (GBA) development, a blueprint announced by China in 2017.

Mandarin Matrix is a customizable, online learning platform designed to support learners of Mandarin as a second language from kindergarten through middle school. The Mandarin Matrix Online Classroom and supporting print materials offer a complete learning solution with an integrated range of learning tools designed to be user-friendly and easily accessible.

Mr Tait said, “We entered the Hong Kong market about a decade ago. Then, the Greater Bay Area was announced in 2017. We are fortunate to be able to breakthrough riding on this market niche as more and more foreigners see the opportunities in GBA development.”

“Our online class comes timely as a useful tool for foreign students and adults to learn the language in an effective way so they can equip themselves with the basic language competence to attempt education and career ventures in this new economic house of China,” he added.

Head of Business and Professional Services at InvestHK, Mr Herman Tse, said that Mandarin Matrix also shows the growing edge of Hong Kong in luring education technology (EdTech) companies.

“Hong Kong is an ideal place for education technology (EdTech) companies at all stage to grow, from development of concept to scaling up. The robust legislative framework for protection of all forms of Intellectual Property promotes research and development (R&D) and facilitates development of concept,” Tse said.

He elaborated that Hong Kong has a thriving education market. In the 2021-22 Budget, recurrent expenditure on education is HK$100.7 billion (US$12.9 billion), accounting for 19.5% of total government recurrent expenditure. Taking advantage of the strong client base and the proximity to a manufacturing hub, Hong Kong is the best place to act as a testing bed for EdTech startups to understand the needs of educators and students.

“I wish Mandarin Matrix every success in their operations in Hong Kong and continue to expand to Greater Bay Area and the region,” Tse said.

About Mandarin Matrix

Mandarin Matrix is an integrated online classroom designed for children learning Chinese as a foreign language. The platform is built around the four key aspects of reading, writing, speaking and comprehension using a fun and highly interactive interface, proven to be compelling and engaging for students. It is a scalable turnkey solution already supporting K-12 Chinese language teaching in US public schools. For more information, please visit mandarinmatrix.org.

About InvestHK

Invest Hong Kong is the department of the Hong Kong Special Administrative Region Government responsible for attracting foreign direct investment and supporting overseas and Mainland businesses to set up or expand in Hong Kong. It provides free advice and customised services for overseas and Mainland companies. For more information, please visit www.investhk.gov.hk.

For a photo, please visit www.flickr.com/photos/investhk/albums/72157718881087082.

Ends

07.04.2021

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