Associate Director-General of Investment Promotion Dr Jimmy Chiang said, "We are happy to see the expansion of RichKat in Hong Kong right after its two pubs’ opening. It not only shows the vote of confidence to Hong Kong’s craft beer market, but also adds more choices of craft beer products for customers in the city. I wish it every success in Hong Kong and beyond."
The brand has opened two pubs in Hong Kong in July and August in Sheung Wan and Central this year, taking advantage of the declining rents. It is an important milestone to take the brand to the international level, according to its Branding Manager, Ms Chen Xi.
Ms Chen said, “Hong Kong as an international city has a diverse market environment and customer base. It can provide us with cutting-edge feedback, helping us to develop products and brand strategies with a more international perspective.”
She added, “Consumers in Hong Kong are known for their refined taste in craft beer and are demand for premium products, which drive us to improve our products constantly. We can also increase our brand exposure to the world by participating in the international exhibitions held in the city.”
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