Technology Company Seizes Potential Growth in Hong Kong and Beyond

Aiming to empower businesses and professionals with a suite of technology solutions, AnyMind Group’s goal is to help companies make better decisions and increase efficiency. In just three years, the company has evolved from a two-man startup in Singapore to an organisation with 13 offices across 11 markets in the Asia-Pacific region.

AnyMind Group has two main business divisions in Hong Kong – AdAsia Holdings and CastingAsia, providing influencer marketing, programmatic and digital marketing solutions for advertisers and publishers. Through the usage of advanced technology, the varied solutions enable companies to optimise, track and analyse advertising performance, site monetisation and influencer marketing activities. In order to expand the company’s geographical span and revenue opportunities in Greater China, AnyMind Group completed the full acquisition of Acqua Media in 2018. A leading Hong Kong-based publisher trading desk, Acqua Media serves more than 252 publishers across Hong Kong, Taiwan, Beijing and Sydney, generating an average of 8.3 billion monthly impressions.

AnyMind Group serves a diverse portfolio of clients in Hong Kong, including beauty, finance, consumer brands and more.

Kosuke Sogo, CEO and co-founder explained why they decided to set up an office and expand the business in Hong Kong: “Hong Kong is one of the most popular cities in Asia for international business and provides the opportunities for cross-border business in China and East Asia.”

“Our Hong Kong office well complements AnyMind Group’s presence in Taipei, Shanghai and Tokyo. Many of our clients have regional headquarters in Hong Kong, therefore having a team on the ground helps us better support them. Since our Hong Kong office opened in May 2017, we have performed very well and are constantly growing our footprint here,” he added.

Gateway to Mainland China

While China presents enormous opportunities to foreign investors, AnyMind Group is aware of its uniqueness and complication, and the Hong Kong team can help the company to better understand how business operate in this huge market. “For example, China’s social media market is vastly different from the West. Our team in Hong Kong is able to devise strategies that fit respective markets as the team is familiar with both East and West cultures and practices. In addition, our Hong Kong team understands the Mainland market, and is capable of bringing regional insights to Chinese enterprises looking to expand into other Asian markets. This is very useful in preparing the company for further expansion into China,” Otohiko Kozutsumi, COO and Co-founder, added.

Besides the acquisition, the Hong Kong office also launched the CastingAsia Creators Network which will offer upcoming and established influencers and content creators with resources and support, including YouTube channel monitoring and optimisation, production and studio support, and content direction consultation. The team in Hong Kong is still expanding and aggressively hiring new talents in Asia.

Invest Hong Kong has been offering support to AnyMind Group, helping them understand the latest market development, government initiatives and expand their network in the city.