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Meals at the Door

Deliveroo brings the city’s best restaurants to busy Hong Kong people through developments such as delivery-only kitchens, food markets and options for delivery for hotels and corporations.

Hong Kong is renowned for offering a sensational smorgasbord of restaurants to suit every craving. At the same time, busy lifestyles are changing the way people eat. Brian Lo, General Manager of Deliveroo Hong Kong and Taiwan, saw an opportunity to bring the UK headquartered company’s food delivery service to his hometown. After launching Deliveroo Hong Kong in late 2015, it has rapidly grown to become a major player with more than 60 percent market share. 

“Technology is at the heart of Deliveroo. We have a system that is based on a powerful predictive technology that evaluates the most efficient way of distributing orders, and has already helped cut average delivery time by nearly 20 percent. Our data insights also help improve restaurants’ efficiency when preparing meals,” said Lo.

F&B Revolution

Deliveroo is expected to increase from 4,000 to 6,000 partner restaurants by the end of 2019; according to studies, its service can help establishments increase their revenue by 30 percent on average. By the end of 2019, it will reach 17 out of Hong Kong’s 18 districts. For restaurants that do not have a physical presence in certain districts, it offers Editions, its delivery-only kitchen, to support partners’ food preparation. Deliveroo designs and builds the kitchens that are suitable for its partner restaurants - meaning restaurants can simply move in and start preparing amazing meals to be delivered across Hong Kong. Editions helped partner restaurants increase their revenue by up to 400 percent, with tailored items that respond to the tastes and preferences of each district’s customers. 

Further, Deliveroo Food Market is a direct to consumer retail location with a walk-in kitchen space that helps partner restaurants launch new dining concepts. Situated in Sai Ying Pun, the Food Market offers five restaurants and 18 dining concepts. “We are exploring new partnerships with student unions and looking at how to further scale the Food Market success across Hong Kong,” said Lo. Meanwhile, Deliveroo for Business provides additional restaurant options for hotel room service, corporate events and office snacks, while Restaurant Home and Marketer, an online service performance feedback portal and tool, allows restaurants to have more control over business by tailoring promotions. 

Hong Kong is the perfect place for entrepreneurs. “It is great to start a business in Hong Kong as it consists of a highly trained, well-educated skilled workforce,” Lo said. “Hong Kong people are tech savvy and receptive of new ideas. The city is the place where I grew up. All foodies, young and old alike, are becoming an increasingly important part of our customer base. The same goes for corporates and SMEs who want to do a much better staff retention by providing food in the workplace as incentives. I am glad to be part of this F&B revolution.”


Fast Facts

  • Founded in 2013 and headquartered in London, Deliveroo is a food delivery service provider that currently operates in more than 500 cities across the globe
  • Since it launched in 2015, Deliveroo Hong Kong currently employs 120 staff with 4,000 self-employed riders


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