Local Talent Holds Key to Business Success

With a strong pipeline of strategic plans in Asia, global financial technology firm, Enfusion, has great ambition to further expand in APAC via their Hong Kong office.

Enfusion was founded in 1997 as a financial technology consulting company primarily focused on hedge funds. Today the firm boasts over 400 top-tier clients and is the leading provider of cloud-based investment management software, outsourced middle and back office services as well as data analytics.

Enfusion launched an all‑in‑one solution Integráta, a bespoke cloud-based, fully integrated platform in the market that provides clients a full front-to-back investment management solution through a single data set. They also offer middle and back office fund services used by investment managers to streamline operations and reduce overhead expenses.

With its soaring development in the US and Europe market, Enfusion came to Hong Kong in 2015 and set up its APAC headquarters in the city. “We saw a good market opportunity in Asia which we could not ignore,” said Fiona Ren, Head of APAC – Product Consulting, E‑Trading, Fund Services, “Hong Kong is one of the most active, well-established financial markets around the globe, so we decided to come here and start our Asia business.”

“We believe that Asia is a good market for us to expand, it also fills the gap of our global support. The APAC headquarters will better serve our international clients.”
According to Bob Feng, Director of APAC Business, Hong Kong is very welcoming to foreign investors. “It has been very smooth for us to enter the market,” he said, “The local talent pool is a key in our development. Most employees have an international education background and their knowledge is highly transferable to our industry.”

With its Hong Kong office set up for more than three years, Enfusion is already planning for expansion. “Our overall goal in APAC is to expand into other regions with satellite offices, such as in Singapore, Mainland China and Australia,” said Feng, adding that Hong Kong office as the regional headquarters will be a fully functional and self-sufficient office that supports the region.

“We are also planning to have more locations in Hong Kong in order to better support our clients,” he added, “Hong Kong has to be the regional hub, and we are happy to see more growth in the local market.”