eCup is an all-in-one digital platform for coffee. The company has launched the service in Hong Kong since 2018. Its mission is to digitalise the entire coffee ordering journey and at the same time promote coffee culture in different age groups.
In eCup, user can explore cafés nearby and navigate menu of individual café. Ordering and digital payments are supported, and its digital stamps feature designed specifically for coffee lovers. From café owners’ perspective, eCup is an O2O platform which not just simply for increment of customer base and sales, reducing staff workload on payments, but also assist them with the unique CRM features on customer engagement such as VIP, gift and push notification service.
Up to end 2018, eCup has around 40 partnered cafés, which is around 15 percent market share of individual café in Hong Kong.