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Senior Manager, (Fintech) Digital Marketing

Salary: HK$61,415 per month   
(Ref: ISO/01/2020)

Invest Hong Kong (InvestHK) is looking for a dynamic, experienced, and passionate candidate as Senior Manager (Fintech) Digital Marketing. 

You will join a team of Fintech specialists focused on the Fintech sector. In collaboration with the InvestHK Headquarters and global teams and key external stakeholders in Hong Kong and overseas, you will be responsible for supporting your teammates to attract Fintech companies, investors, innovation labs, etc. from the Mainland and overseas to set up their operations in Hong Kong through digital marketing.  

First, with a strong drive to deliver tangible results, in particular, you will be responsible for digital lead generation from strategic markets around the world where your teammates will continue to nurture these relationships until these prospects set up their operations in Hong Kong.

Second, you will also drive the digital marketing and assist in the overall promotion of the Hong Kong Fintech Week, a flagship FintechHK event championed by HKSAR government and organized by InvestHK.

Third, you will be responsible to help amplify the brand equity of FintechHK through close collaboration with major stakeholders in Hong Kong. 

Overall, your role is instrumental in making this happen, especially through content development and active use of technology, digital, social media, and analytics.

You will need to demonstrate: 
•    proven experience in digital marketing; 
•    excellent communication and digital marketing skills; and
•    knowledge of the Fintech ecosystem in Hong Kong would be desirable.

InvestHK is a department of the HKSAR government tasked to attract and retain foreign direct investment in Hong Kong.  For more information about InvestHK, please visit our website


(1)    To manage the Fintech Team’s digital marketing and social media initiatives to complement with the work around marketing, public relations and events;
(2)    To be responsible for daily maintenance of the Fintech Team’s various digital marketing (e.g. website) and social media platforms to grow our audience and increase engagement across all platforms;
(3)    To co-ordinate with different Fintech stakeholders to generate bespoke content (including graphics, videos, and copywriting) across all channels; and to manage FintechHK and to support Hong Kong Fintech Week’s digital image, tone and manner on all digital marketing platforms such as our website and other social media channels (e.g. LinkedIn, Twitter, YouTube, Weibo and Weixin, etc.);
(4)    To liaise with all relevant parties on collection, selection, scrutiny and copywriting of the content/business information to be uploaded to the Integrated Marketing Platform for FintechHK; 
(5)    To manage the Fintech Team’s Video Studio by planning, producing and editing impactful videos; 
(6)    To help broaden the FintechHK’s social media and marketing outreach across Mainland China; 
(7)    Understanding of Search Engine Optimization (SEO) and Search Engine Marketing (SEM) in order to analyse data and metrics and to develop insights with the objective to further maximise the Fintech Team’s marketing efforts; 
(8)    To drive development of graphic designs and marketing materials (e.g. logos, leaflets, banners, infographics, advertisements, event and service photography, newsletters and roadshow design, etc.); and be responsible for artwork and printing production;    
(9)    To handle administrative and procurement processes relating to digital marketing campaigns and projects; and
(10)    To assist in any other ad hoc duties.

Entry Requirements  

(a)    A minimum of five years of full-time work experience gained in digital marketing, international marketing/sales, journalism or communications, public relations, advertising, copywriting, Fintech or financial services experience and three years of relevant full-time work experience gained in social media, video and digital marketing;
(b)    A Bachelor’s degree or equivalent, preferably in digital marketing, international marketing, public relations, advertising, journalism, communications, languages, business administration or related field; a higher degree would be an advantage;
(c)    Familiarity of implementing effective strategies on social media platforms such as LinkedIn, Twitter, Facebook, WeChat, etc., video production and photography; 
(d)    Have an excellent command of written and spoken English, written Chinese, spoken Cantonese and Putonghua; and
(e)    Good understanding of Hong Kong’s business environment, experience in investment promotion, marketing communications or economic development would be an advantage.

Terms of Appointment

Successful candidate will be appointed on non-civil service contract terms for normally 24 months.  Renewal of contract will be subject to the service need of the department and the performance and conduct of the candidate.

Fringe Benefits

(a)    An end-of-contract gratuity may be granted upon satisfactory completion of the contract.  Such gratuity, if granted, plus any contribution made by the Government to a Mandatory Provident Fund (MPF) scheme in respect of the appointee as required by the MPF Schemes Ordinance, will equal 15% of the total basic salary drawn during the contract period; and
(b)    Candidate appointed will be granted 14 days of annual leave.  Other benefits, such as rest days, statutory holidays (or substituted holidays), maternity / paternity leave, sickness allowance, where appropriate, will be granted mainly in line with the provisions of the Hong Kong Employment Ordinance.

How to Apply

Applicants must submit the following items on or before the closing date of application:

(i)    a letter of application setting out in detail why the applicant considers 
himself/herself suitable for the position and a full curriculum vitae (CV) to the email address:; and 
(ii)    an application form by using the on-line Application Form [Online GF 340] at the Civil Service Bureau’s website ( for application.  

Applications without all of the above or late submission will not be processed.

As notifications will be sent to applicants by email, candidates should provide an accurate email address in their application.  Candidates are responsible for checking their emails to ensure that notification(s) could be duly received.

If no acknowledgement/ confirmation email is received after seven working days from the closing date of application, please contact this department by phone at 3107 1076. Shortlisted candidates will be invited for selection interviews within six weeks from the closing date of application.  Those who are not invited for selection interview may assume that their applications are unsuccessful.

Email Address:

Enquiry Tel. No.: 3107 1076

Closing Date: 23 January 2020, 5:00pm (Hong Kong time)

General Notes

(a)    Candidates must be permanent residents of the Hong Kong Special Administrative Region at the time of appointment unless specified otherwise.
(b)    As an Equal Opportunities Employer, the Government is committed to eliminating discrimination in employment.  The vacancy advertised is open to all applicants meeting the basic entry requirement irrespective of their disability, sex, marital status, pregnancy, age, family status, sexual orientation and race.
(c)    Non-civil service vacancies are not posts on the civil service establishment. Candidates appointed are not on civil service terms of appointment and conditions of service.  Candidates appointed are not civil servants and will not be eligible for posting, promotion or transfer to any posts in the Civil Service.
(d)    The entry pay, terms of appointment and conditions of service to be offered are subject to the provisions prevailing at the time the offer of appointment is made.
(e)    Where a large number of candidates meet the specified entry requirements, the recruiting department may devise shortlisting criteria to select the better qualified candidates for further processing. In these circumstances, only shortlisted candidates will be invited to interview.
(f)    It is Government policy to place people with a disability in appropriate jobs wherever possible.  If a disabled candidate meets the entry requirements, he/she will be invited to attend the selection interview/written examination without being subject to any further shortlisting.  Applicants who have declared disabilities found suitable for appointment may be given an appropriate degree of preference over other applicants whose suitability for appointment is considered comparable to that of the former.  The Government policy and other related measures on employment of persons with disabilities are set out in the booklet “Employ People Based on Their Abilities – Application for Government Jobs by Persons with Disabilities” which is available for reference on the Civil Service Bureau’s website at under “Administration of the Civil Service – Appointments”.
(g)    Holders of academic qualifications other than those obtained from Hong Kong institutions/Hong Kong Examinations and Assessment Authority may also apply but their qualifications will be subject to assessments on equivalence with the required entry qualifications.  They should submit copies of their official transcripts and certificates by e-mail.

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24/F, Fairmont House, 8 Cotton Tree Drive, Central, Hong Kong
From 6 January 2020, Invest Hong Kong Head Office is relocated back to the following address:
24/F, Fairmont House, 8 Cotton Tree Drive, Central, Hong Kong
Tel: +852 3107 1000

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