| |
|
Marriott Vacation Club International
| The
Marriott Vacation Club International (MVCI) is a recognised leader in
timeshare holiday ownership. With over 8000 timeshare resort villas in
their portfolio and over 340 000 owners around the globe, MVCI looked
to Hong Kong to tap into Asia’s growing demand for travel and
recreational services. |
The
timeshare industry is the fastest growing segment of the travel and
leisure industry worldwide with double digit growth over the last
thirty years. The company’s presence in Hong Kong is the start of an
expansion plan in which MVCI seeks to build their presence in other
major Asian cities.
Why Hong Kong?
"From a business standpoint, Hong Kong is a friendly and transparent
place to do business in the region and has good corporate governance
policies. The quality of the people in Hong Kong has also impressed us.
Over 90% of our staffing requirements have been filled by local
people," said Harold Derrah, Managing Director of MVCI.
"Rising incomes have resulted in an expanding, increasingly wealthy
middle class in Asia which is shaping new consumption patterns and
driving new demands for tourism and Leisure products,” said Derrah.
“Hong Kong is an ideal location for us with its proximity to the
Mainland Chinese market and access to the Asia Pacific region," he
added.
The company’s investment in Hong Kong includes a sales gallery, in
Times Square and a marketing centre in North Point, which together
employ over 150 people.
MVCI have modified their successful American model to take into account
the different nature of vacationing in Asia. “The model is tried and
tested but we realised that Asian consumers were different from their
counterparts in the United States and Europe, so we have refined the
offering. Where Europeans and Americans tend to plan their vacations
six months ahead and stay for a week, Asian travellers prefer short
trips of three to four days and usually plan these just three to four
weeks ahead,’ said Derrah.
Time shares underdeveloped in
Asia
Consumer perception of timeshare ownership in Asia is still
underdeveloped. Mr Derrah is, however, confident that tailoring the
offering to meet the demands of the Asian market, providing
differentiated offerings with the backing of the Marriott brand will
quickly tap into this growing market. “The Marriott’s brand reputation
and credibility is well known in Asia and our Club Members can rest
assured that the guest services and quality of management in all our
resorts will be everything they have come to expect from Marriott,”
said Derrah.
|
Why
Hong Kong
- Rising incomes and
wealth in Hong Kong and a demand for new leisure products
- Large untapped
timeshare market
- Gateway to China
- Transparent business
environment
- Good corporate
governance
|
 |
(From left) The Director-General of
Investment Promotion at Invest Hong Kong, Mr Mike Rowse, Managing
Director of Marriott Vacation Club International Asia Pacific, Mr.
Harold Derrah, Secretary for Commerce and Economic Development, Mr.
Frederick Ma Si-hang to celebrate the opening of the new sales gallery
of Marriott Vacation Club International. |
|
|
|
|
About Marriott Vacation Club
International
The company is a recognised world
leader in holiday ownership with a programme highly regarded for its
quality and unique flexibility. In 1984, Marriott became the first
branded hospitality company by nearly a decade to enter the timeshare
industry. MVCI continues to expand with a diverse portfolio of over
8000 timeshare resort villas throughout the USA, Caribbean, Europe and
Asia. Today, over 340 000 owners around the globe own their own
vacations the ‘Marriott way’.
www.marriottasiaholidays.com
|
|
|
|
| |
Free Newsletter Subscription
|
|
|
|
|
|
|
|
| |
|
|
| |
|
|
Sundaram Tagore Gallery
Sundaram Tagore, the US-based art guru has set up his first overseas gallery in Hong Kong in response to an approach by InvestHK. His Hong Kong gallery... more |
Mi-ne sushi
Mi-ne Sushi was established in Kumamoto, Kyushu, Japan nearly 25 years ago and is owned and operated by Japan-Dining-World Co. Ltd. It opened its fifth branch in Tsim Sha Tsui...more |
Jane
Mason Studios
After three
years selling her unique style of art to Hong Kong buyers, New
Zealand-born Jane Mason realised that to take her business to the next
level she needed to be at the heart of the action...more |
Sony
Computer Entertainment
Sony Computer
Entertainment celebrated its 10th anniversary in Hong Kong this year
with a series of events designed to showcase its latest products and
services...more |
Costa
Crociere S.p.A
Italian cruise
specialists, Costa Crociere, set up its regional Asia headquarters in
Hong Kong in September 2005...more |
Rhombus
Group
After the
successful opening of award-winning Hotel LKF in the summer of 2006,
Rhombus International Hotels Group has recently expanded its Hong Kong
operations...more |
Bubba
Gump Shrimp Co. Restaurant
Hong Kong's
first Bubba Gump Shrimp Co. Restaurant and Market was officially opened
today (15 September)...more |
Star
Cruises
In October 2007,
the ship SuperStar Libra was deployed to Hong Kong, and, in line with
the progressive development of the Greater China market...more |
|
|
 |
|